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Ram shows electric Toyota HiLux rival to US dealers

Ram shows electric Toyota HiLux rival to US dealers

US Ram dealers have reportedly been shown a concept for the company’s first Toyota HiLux or Ford Ranger rival in a decade – powered by electricity.

US pick-up specialist Ram has reportedly unveiled a concept of a new Toyota HiLux or Ford Ranger rival – with electric power – to its dealers in the US, ahead of a possible showroom arrival by 2026.

Industry journal Automotive News reports the vehicle was shown as a concept at a meeting of dealers for US brands under global car giant Stellantis – including Ram, Dodge, Chrysler and Jeep – last week.

Although not announced at the event, Stellantis has all but confirmed the new ute – classified as a ‘mid-size pick-up’ in the US – will go into production as an electric vehicle by 2026, pending any delays.

It is unclear if it would be offered in Australia – or produced in right-hand drive from the factory – but Ram in Australia has shown interest in such a model for local showrooms.

Ram 1500 Revolution concept.

According to one dealer cited by Automotive News, the new ute “was an electric concept bearing an aesthetic similar to that of the 1500 Revolution concept that Ram rolled out at CES in January [pictured above]”.

Randy Dye, a Ram dealer in Florida who reportedly attended the event, told Automotive News: “We’re going to be back in that [mid-size] game. Without a doubt, it looks like a Ram.”

David Kelleher, owner of a Ram dealership in Pennsylvania also in attendance, reportedly told the publication: “We see concepts change by the time they get to production, but it’s very, very encouraging … it brings us back to a segment where we’ve been vacant for too long.”

Although official details of the new vehicle have been scarce in the last year – and the ute shown to US dealers was just a concept – it is expected to go into production from the middle of this decade.

Stellantis confirmed in July 2021 plans to launch a new mid-size ute between 2024 and 2026 with electric power, on the car giant’s new STLA Large architecture (teased above).

This platform is car-like – rather than a ladder-chassis, body-on-frame architecture akin to the Toyota HiLux and Ford Ranger – and would be shared with future passenger cars and SUVs from Jeep, Dodge, Alfa Romeo and Maserati.

Vehicles on the platform – likely aerodynamic sedans, not bluff-fronted pick-ups – are said to be capable of up to 800km of driving range, with batteries between 101kWh and 118kWh in capacity.

It will represent Ram’s return to the ‘mid-size’ ute category after a 15-year absence, after the Dakota (below) was discontinued in the US in 2011.

The plans shown in 2021 indicate the new Ram mid-size ute will measure 5400mm long and 2000mm wide – a similar length to the new Ford Ranger, but considerably wider.

A teaser image shown in 2021 points to traditional dual-cab ute proportions with a short tray and off-road-oriented tyres. Automotive News reports the concept shown to dealers resembles the Ram 1500 Revolution concept shown in January 2023.

Ahead of the mid-size vehicle, Ram plans to introduce the 1500 REV electric pick-up to the US next year – ahead of a ‘range-extender’ version which reports indicate may deliver up to 800km of driving range.

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Alex Misoyannis

Alex Misoyannis has been writing about cars since 2017, when he started his own website, Redline. He contributed for Drive in 2018, before joining CarAdvice in 2019, becoming a regular contributing journalist within the news team in 2020.

Cars have played a central role throughout Alex’s life, from flicking through car magazines at a young age, to growing up around performance vehicles in a car-loving family.

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