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How Lexus is Challenging other Luxury Brands

How Lexus is Challenging other Luxury Brands

Lexus is an instance of a luxury automobile that undercuts pricing in its class. Does this signify that the merchandise isn’t as worthy? What is staying compromised listed here? We assumed we’d get a search.

Magnificent appointments and comfort and ease features in Lexus are identical to those in other luxurious manufacturers like BMW, Porsche, and Mercedes. The problem for several buyers is that only a single manufacturer is available at luxury auto dealerships. They cannot evaluate the new rides aspect by aspect and truly see and touch what they are finding for the high rates. This leaves Lexus at a slight downside around models with a status relationship again to Europe’s glory days.

Lexus LS vs. Mercedes-Benz S-Course

How Lexus is Challenging other Luxury Brands
Lexus LS 500
Mercedes Benz S Class
Mercedes-Benz S-Course

The present-day Lexus LS 500 goes head-to-head with massive sedans like Cadillac, BMW, Jaguar, Audi, and other individuals in a fight for profits supremacy. We’d throw in the venerable Mercedes-Benz S-Course, as properly.

As 1 of the ideal cars and trucks on the market—luxury or otherwise—the LS 500 has to match the S-Class in total refinement if it is to triumph below.

For the cash, the Lexus LS 500 manages to blend collectively the issues that luxurious prospective buyers want, and it manages to do it as well as the S-Course. Amenities and superior-top quality products are the starts. That is followed by a functionality that is only somewhat significantly less than the substantially bigger priced Mercedes-Benz. The S-Course pricetag nets only 429 horsepower although the LS 500 V6 pricetag nets 416 horsepower.

In addition, more of the cutting-edge driver assistance is netted for the revenue when selecting Lexus.  This drives the selling price of the Mercedes even larger. 

Lexus LS 500 vs. BMW 7 Sequence 2022

2022 BMW 760Li BMW 7 Series

The BMW 7 Sequence is a new challenger to the throne held by the Lexus LS. When hunting at foundation trim amounts of either the 7 Series or LS, the purchaser has to look closer to obtain which is definitely a much better ride.

The BMW 7 Series has considerably a lot more horsepower, but by some means the LS 500 will make up for the distinction in many strategies. For a single point, the modern day 10-pace automatic gearbox improves both of those gasoline performance and acceleration responsiveness in the Lexus.

Additionally, AWD helps the LS get off the line faster than the rear-travel 7 Sequence. That’s why the Lexus will get to 60 mph in just 5.4 seconds compared to 5.2 seconds for the BMW. The added money essential for the pricetag appears to be a high cost to pay out for just .2 seconds big difference in start speed.

Automobile Dependability and Other Explanations Potential buyers are Selecting Lexus

Lexus’ dependability exceeds Tesla’s, primarily with the brand’s the latest troubles. Resale worth is additional desirable than BMW. Prices are additional realistic than these rivals, which includes Mercedes-Benz. Right here are more good reasons buyers are picking the Japanese luxurious brand.

Outstanding Experience Consolation

Lexus delivers superior trip convenience to people who value a protected, pleasant, high-class, and worry-totally free driving working experience. The purchaser gets effectiveness with no sacrifices in terms of journey good quality.

Negligible Faults

Immediately after only a couple of months of possession, quite a few BMW customers report difficulties with the car’s exceptional capabilities, software package, and inner consolation needs. In comparison, Lexus has a really reduced failure level. It has acquired top rated ratings in dependability, demonstrating owner gratification at a lot bigger concentrations.


Lexus autos appear with capabilities that are confirmed to past for lots of many years. If you choose on a Lexus, there is no doubt you will delight in it for quite a few several years to arrive in advance of needing to make any updates to it or order new styles just about every 12 months.