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Genesis COO Mike Song elevated to brand’s global head

Genesis COO Mike Song elevated to brand’s global head

Hyundai Motor Group elevated Genesis international COO Mike Track to govt vice president and world head of the Genesis business enterprise division.

As world head, he will oversee the luxurious marque’s global presence, lead its changeover to an all-electric brand and develop progress and industry prospects.

“I am honored to be element of Genesis’ growing momentum close to the globe,” Song reported. “Genesis is a recognized luxurious car or truck manufacturer at the forefront of design and technologies in the quickly evolving electrification period.”

Tune actions into a position held by Jay Chang, who will stay CEO and president of Hyundai Motor Co.

Genesis expects Song’s management to spur “major gains in profitability by means of a clearer manufacturer eyesight that sites better emphasis on client ordeals,” the enterprise mentioned in a assertion.

Music will keep on being global COO, dependable for leading world operations and positioning the brand as a prime participant in the luxury automotive area.

Hyundai Motor Team stated Tune already has contributed to “maximizing the profitability of the Genesis brand and strengthening its world-wide manufacturer notion.”

His expanded purpose is effective Jan. 1.

Track joined Hyundai Motor Co. in 1993 and has held critical positions in North The usa and worked as head of Hyundai Motor Center East and Africa. He was appointed Genesis world COO in September 2021.